Leggings Revolution Multibillion Fashion: From Fashion Outcast to Multibillion-Dollar Industry
The 1980s—a decade often overshadowed by fashion resurgences elsewhere—witnessed the birth of a sartorial mainstay that has since transformed into a Leggings Revolution Multibillion Fashion industry by the late 2020s: leggings. Surprising as it may seem, these once-derided garments are now having the last laugh, emerging as a cultural and fashion force to be reckoned with.
The Astonishing Market Growth
Valued at $32.89 billion in 2022, the global leggings market is anticipated to skyrocket to $57.97 billion by 2031 (source: Growth Market Reports). Statista’s data analysis predicts an astounding production of 4 billion pairs of tights and leggings by 2027. These staggering figures signify not just a sartorial revolution but also a profound cultural shift.
Leggings Beyond Fashion: The Fitness Apparel Craze
While luxury brands like Prada, Loewe, and Moncler have ventured into the legging domain, the explosion of this market isn’t solely owed to fashion. Rather, the escalating demand for fitness apparel from brands renowned for sustainability and high-performance wear is driving this industry’s growth.
The Era of Technological Leggings
Gone are the days of uncomfortable, lackluster leggings. Today’s trendsetting leggings are meticulously engineered using cutting-edge materials. Brands like Vuori, with their trademark “BlissBlend” fabric composed of 75% recycled materials, offer weightless yet durable stretch in their workout tights, ranging from $98 to $108.
Sarah Carlson, Vuori’s senior vice president of women’s design, emphasizes their commitment to fabric innovation, aiming to redefine performance fabrics while prioritizing environmental consciousness.
The Rise of Inclusive and Innovative Brands
Hey Honey Yoga, a family-run German brand, champions inclusivity and sustainability. Their OEKO-TEX-certified, PETA-approved vegan gym tights at $120 prioritize functionality, quality materials, and empowering fits, providing customers with a holistic experience.
Competition and Influencer Power
Leggings Revolution Multibillion Fashion In The market teems with major players amassing massive Instagram followings: On! Running (1.4m), Gymshark (6.7m), Lululemon (4.7m), and Skims (5.6m) by Kim Kardashian are credited for popularizing body-con attire in which leggings take center stage.
Leggings: Inclusivity and Empowerment
According to trend forecaster Lucie Greene, leggings’ popularity intertwines with inclusivity. Brands prioritizing expanded sizing cater to diverse body types, unlike categories like denim. Brands like Vuori ensure a wide size range from XS to XXL, emphasizing comfort and adaptability for all body shapes.
Legacy Brands’ Reinvention
Traditional sports brands like Adidas, Puma, and Nike have stepped into the leggings market, with Nike doubling its investment in women-specific innovation. Their goal is to design products that boost confidence, comfort, and strength, backed by science and innovation.
The Luxury of Innovation
Innovation has become the linchpin of this booming industry. Technical precision, proprietary fabrics, and scientific advancement are becoming defining factors, allowing brands to command higher price points and cultivate brand loyalty among sophisticated audiences.
The evolution of leggings from a fashion anomaly in the 1980s to a multibillion-dollar industry in the 2020s signifies a remarkable journey. Their embrace of technology, inclusivity, and innovation propels leggings to the forefront of fashion and performance wear, promising a future where comfort and style converge seamlessly.